Monday, April 02, 2007

The Birth Of Healthy Soda

Soft drink, also known as soda is a drink that does not contain alcohol. The term soft drink originally referred to carbonated drinks. Nowadays, soft drinks or sodas are very popular all over the world.

Actually, big soda companies like PepsiCo and Coca-Cola came up to introduce their new carbonated drinks that are fortified with vitamins and minerals. Companies prefer not to call them soft drinks but rather as “sparkling beverages”. The reason for this is because the traditional soda or soft drink has been linked to obesity.

Sparkling juices, green tea drinks and bottled water have become more popular in United States. It was in 2005 when the amount of soda sold drastically dropped and even the diet soda businesses were affected.

Marketing those artificially sweetened soft drinks as healthy beverages is actually “a joke” said by Tom Pirko, president of a food and beverage consulting firm. ‘‘Putting something synthetic and not natural into their bodies when they consume diet colas,'' Mr. Pirko said. ''And in the midst of a health and welfare boom, that ain't good.''

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